During our class discussion on internet advertising, we looked at research results of where people's eyes focus on a computer monitor over the long-term. The infrared image of a webpage showed that people ignore banners and margins, such as those found on this local newspaper website.
This webpage is a great example of filling all its margins and banners with adverts. You would think that with this research, it would be proven that Adverts don't work. But this website takes it a step further, even beyond what we talked about in class.
There you are, reading about brave Captain Richard Phillips of the Maersk Alabama attempting a daring escape from modern-day pirates, and now the US Navy has positioned the USS Boxer...
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Man, I suddenly feel like going on a diet! Actually, I'm more annoyed than anything. This type of Advert must be a direct result of the infrared research. People's eyes focus on the text on the webpage, which is obviously the reason why they are visiting it. As a result, they must see anything that's part of the webpage's text, including an Advert imbedded in the text.
Well-played, sirs, well played.
3 comments:
I agree. A more sensible approach would have been an advert for the books Dangerous Waters: Modern Piracy and Terror on the High Sea
or Somali Piracy Yearbook for 2008: A Compendium of Seaborne Attacks, Rescues, and Analysis. Perhaps you would have wanted to click on those links...
Thanks for being the first comment on my first blog, James!
I imagine the Cost Per Click for those books would have been quite low. Great finds!
Kind of scary that there is a Somali Piracy Yearbook. the mind boggles.
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